Apex is to acquire ALFI Partners, a third-party marketer. Based in Luxembourg, ALFI Partners promotes a selection of leading international asset management firms to qualified investors. Through ALFI Partners’ network, the business enables European investors and non-European asset managers to meet and build productive relationships. Since its creation, over EUR20bn has been invested through ALFI Partners across all asset classes and geographical regions.
ALFI Partners brings additional experience to Apex Group’s existing distribution capabilities in Europe with the addition of eight employees in three European offices in Luxembourg, France and Switzerland. It will join FundRock Distribution, an existing subsidiary of the Apex Group. ALFI adds to FundRock Distribution’s existing presence and sales resources across Europe, including Switzerland, and strengthens FundRock’s current presence in France.