Apex has acquired Senasen Group Ltd., a digital marketing platform provider designed to connect LPs and GPs and support the capital raising process. Founded by Blair McPherson and created by Ben Slater, both of whom will join Apex as part of the deal, Senasen’s proprietary SaaS platform will benefit clients through delivering a self-service offering they can leverage to publish multi-media content and research, interacting with investors and building their profile. The platform will enhance connections between investors, asset managers, including family offices and HNWIs, and both public and private companies by supporting the instant communication of content and information with just a few clicks. Early adopters of the platform include over 100 investors, 12 asset managers and 110 companies. Users will be able to create profiles to post content (videos, podcasts, research and marketing documents) aimed at their chosen audience, via a private room or general newsfeed, to engage in public or private marketing to complement capital raising activity.
