Citi has launched a new service for advisor clients that automates the allocation of cash across a range of funds and manages all aspects of order processing between advisor clients and fund providers. With its Dynamic Allocation and Fund Order Processing service, a client can send an order through industry standard or proprietary messaging to Citi, who will supplement the order with additional information, such as account and routing information, before sending it to the fund’s order processing provider. Alternatively, a client can stipulate a cash allocation model, and Citi will generate and route orders to the funds specified.
